Key Word Generation Tool Adwords
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Keyword generators are tools that provide keyword suggestions for paid and organic search marketing campaigns. Basing your search marketing campaigns on brainstorming and guesswork is a sure way to sabotage your results, so a keyword generator tool should be a big part of your keyword research strategy for PPC and SEO.
WordStream's industry-leading website keyword tools deliver fast, accurate popular keywords and long-tail search queries that you can use to bring targeted, cost-effective traffic to your site.
Try WordStream's Free Keyword Generator
Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your. AdWords Wrapper. AdWords Wrapper is the original, 100% FREE, online, time-saving keyword tool that wraps keywords in 'quotation marks' (phrase match), square brackets (exact match), +Modified +Broad match, -'Negative Phrase' match, and -Negative Exact match for use in Google AdWords campaigns.
Wordtracker vs Google Keyword Planner The Google keyword research tool is the 'Keyword Planner'. It's designed for Adwords and not SEO, so competition and other metrics are given only for paid search. Numbers are scaled from a sample, and similar keywords are grouped together. Instead, use a tool built for keyword research.
WordStream's free keyword generator tool is faster, more accurate and returns thousands more keywords than other popular keyword generators.
As an added bonus, our keyword tool is completely free!
We're able to offer better, more accurate keyword results because we constantly update a database with more than 1 trillion search queries from diverse sources.
Google Keyword Planner as a Keyword Generator
Many search marketers love to use Google's keyword planner tool as a keyword generator. Google's keyword tool is able to capture a huge volume of internet traffic and keyword variations, making it the go-to keyword generator for many. However, it has the following setbacks:
- You need an AdWords account to use it. Not sure with WordStream's Keyword Generator.
- Long-tail keywords are rarely recommended because it is a tool designed for advertisers to find keywords that can reach a high volume of visitors. These might not be your most targeted or cost-effective keywords.
While we're excited to see Google's Keyword Planner getting some cool new features, the issues with missing long-tail keywords and the necessity of having an AdWords account are big enough reasons for you to require additional keyword generators.
Bing Keyword Tool as a Keyword Generator
Bing's Keyword Tool can also be used as a free keyword generator. Where Google's AdWords Keyord Tool fails, Bing's Keyword Tool excels. Bing's keyword traffic data is exact, not rounded, and adustable by the date range you select. Furthermore, based on the date range you select, there is even a mini trends chart showing you the fluctuations of keyword volume, helping you identify seasonal keywords. However, Bing has the following setbacks:
- Lack of keyword volume data
- Lack of keyword suggestions
- Lack of long-tail keyword suggestions due to the lack of keyword volume data
Bing's Keyword Tool was designed very well as a keyword tool, but not as a free keyword generator.
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Get more out of your keywords
In addition to our basic Keyword Generator, we offer additional free keyword research resources designed to empower search marketers to get more out of their keyword opportunities. These include:
- Keyword Discovery Tool - Our super-fast, super-accurate keyword discovery tool is the best on the market.
- Keyword niches - Learn how to use keyword niches to find the most valuable segments for your keywords.
- Keyword grouping - Already have a list of keywords? Learn how to use effective keyword grouping to sort them into manageable clusters.
- Negative keywords: Leveraging negative keywords gives you tighter control over budget, so your PPC campaigns can achieve higher ROI.
Try WordStream's Keyword Generator
WordStream is the only keyword generator on the market that offers all this. Take it for a test drive!
The Keyword Planner in theGoogle Ads UI proposes new keyword ideas based on yourexisting keywords and website. You can then retrieve historicalstatistics for keywords (Average CPC, Monthly SearchVolume, etc.) to help you decide whether to use these keyword ideas or not.
You can achieve similar goals in the AdWords API with theTargetingIdeaService,that allows you to retrieve targeting ideas from your owntool/platform to help automate account optimization.
Use case
TargetingIdeaService can be used to get new keyword ideas based on a number ofinputs, such as:
- Seed Keywords
- Seed Ad Group ID
- Target Website
- Location
- Language
- Product and Services Category
For example, if you're creating a new campaign, or optimizing an existingcampaign, you can use the TargetingIdeaService to retrieve a list ofcandidate keywords based on your existing taxonomy of keywords.
You can use the service to obtain results similar to the functions underFind new keywords and get search volume data in Keyword Planner:
The Keyword Planner function Plan your budget and get forecasts is coveredin Estimating Traffic.
Retrieving keyword ideas
The primary input to the TargetingIdeaService is theTargetingIdeaSelector
.The following is an example ofgetting keyword ideas from the TargetingIdeaService by using a couple of seedkeywords.
Prepare the request
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First, prepare the TargetingIdeaSelector
with parameters that indicate therequest's purpose is to retrieve keyword ideas:
Next, select theattributesthat must be retrieved. Attributes can be thought of as individual columns/fieldsthat are related to the keyword:
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Next, configure the selector's Paging
to limit the number of results returned by a single request. Paging
is arequired field ofTargetingIdeaSelector
.
Finally, use theRelatedToQuerySearchParameter
to specify a list of seed keywords from which to generate new ideas:
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Once you've configured the TargetingIdeaSelector
, send it through the get
operation to retrieve keyword ideas:
Process the response
The response is composed of a list ofTargetingIdea
objects. Each TargetingIdea
object contains a map ofAttributeType
associated with anAttribute
.It's easier to think of each TargetingIdea
object as a data row, eachAttributeType
as a field/column of the row, and the corresponding Attribute
as the value for that data cell.
Attribute
is a base class. A more concrete class will be used whenvalues are being returned. Each AttributeType
will return a specificAttribute
subclass. For example, the AttributeType.KEYWORD_TEXT
is alwaysassociated with a KeywordAttribute
, while AttributeType.AVERAGE_CPC
isalways associated with a MoneyAttribute
. See theAttributeType
reference documentation for the complete mapping.Java
Note: In the Java client library, theMaps
utility class helps you convert the returned value into a Java Map
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The example request selected four attributes, so a sample response may looklike this:
KEYWORD_TEXT | SEARCH_VOLUME | AVERAGE_CPC | COMPETITION |
---|---|---|---|
cake bakery | 170 | 0.485384 | 0.41 |
bakery story | 390 | 0.069918 | 0.12 |
... | ... | ... | ... |
Retrieving keyword stats
Retrieving historical keyword statistics is very similar to retrieving keywordideas. The only difference is that the RequestType
must be set to STATS
instead.
Seeding with an ad group ID
If you already have an existing campaign and ad group, you can retrievetargeting ideas by providing the ad group ID with theSeedAdGroupIdSearchParameter
.
Mapping to Keyword Planner
One of the most frequently asked questions about the TargetingIdeaService is:'Why do the TargetingIdeaService results differ from those of the KeywordPlanner tool?'
The reason is that a TargetingIdeaSelector
can be configured with more than one differentSearchParameter
,and the returned results may differ significantly when a different SearchParameter
is used.
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Select the right network
One of the most common mistakes is not specifying theNetworkSearchParameter
.For example, the Keyword Planner may only be searching keyword ideas forthe Google Search network, but not for other networks. In this case, make sure toset the NetworkSearchParameter
in the TargetingIdeaSelector
.For example, to retrieve ideas only for the Search network, set theNetworkSearchParameter
like this:
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It's important to configure the NetworkSearchParameter
consistent with how the potentialcampaign will be configured.
Search for new keywords using a phrase, website, or category
To implement something similar to this Keyword Planner functionality, eachof the input fields can be mapped to a corresponding TargetingIdeaSelector
configuration (for example, SearchParameter
):
Keyword Planner | AdWords API |
---|---|
Your product or service | RelatedToQuerySearchParameter |
Your landing page | RelatedToUrlSearchParameter |
Your product category | CategoryProductsAndServicesSearchParameter (refer to our Product and Services Categories taxonomy or IDs) |
Targeting - Location | LocationSearchParameter |
Targeting - Language | LanguageSearchParameter |
Targeting - Network | NetworkSearchParameter |
Date Range (Monthly Search Volume) | Select AttributeType.TARGETED_MONTHLY_SEARCHES |
Keyword Filters - Average monthly searches | SearchVolumeSearchParameter |
Keyword Filters - Competition | CompetitionSearchParameter |
Include/Exclude Keywords | IdeaTextFilterSearchParameter ExcludedKeywordSearchParameter |
Lastly, set the TargetingIdeaSelector
.requestType
to IDEAS
.
Get search volume data and trends
The parameters mapping is similar to other functions of this kind:
Keyword Planner | AdWords API |
---|---|
Enter keywords | RelatedToQuerySearchParameter |
Targeting - Location | LocationSearchParameter |
Targeting - Network | NetworkSearchParameter |
Date Range (Monthly Search Volume) | Select AttributeType.TARGETED_MONTHLY_SEARCHES |
Lastly, set the TargetingIdeaSelector.requestType
to STATS
.
Multiply keyword lists to get new keyword
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The AdWords API does not automatically calculate keyword combinations. Toachieve the same functionality, you need to programmatically determine thecombined keywords list, and then set up the TargetingIdeaSelector
accordingly.
Keyword Planner | AdWords API |
---|---|
List 1 and List 2 | Programmatically combine the two lists and then use theRelatedToQuerySearchParameter |
Targeting - Location | LocationSearchParameter |
Targeting - Network | NetworkSearchParameter |
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Code examples
Each client library contains a complete code example in the Optimizationfolder: